As a Content Creator at Upgrade, you'll have the opportunity to craft and create cohesive and compelling social media posts across all popular social channels. You'll be in the driver seat, leveraging brand guidelines to curate amazing creative and posts for our industry-leading real estate agent clients.
Post creation & copywriting: Develop compelling, succinct, engaging social media posts leveraging industry best practices. Content includes various types across all popular channels (Instagram, TikTok, Facebook, LinkedIn, YouTube) Be creative and audience-focused in your content creation. Adherence to channel and client best practices. Have the ability to curate and select images, graphics, and videos to accommodate posts. The strategy & weekly direction would be given to you by Social Media Account Manager. You would take their plan and create content accordingly.
Clients choose between 3-5 platforms for us to manage. An example of a weekly cadence would be:
3 posts in-feed on Instagram (2 of them being reels)
3 story sets on Instagram
2 posts on Facebook or LinkedIn
2-4 posts on TikTok or YouTube
Scheduling: Schedule and tag posts using enterprise-level tools such as AgoraPulse or Hey Orca. Schedule posts to meet clients' needs and cadence standards.
Content curation: Review and curate relevant industry content for social media accounts with careful vetting against client competitors. Ensure curated content is appropriate and relevant to client followings and audiences.
Community management: Daily monitoring of client social channels for mentions and social interactions. Engage with audiences as dictated by the program strategy and make recommendations for new accounts to follow.
Research: Analyze new social media technologies, stay abreast of updates, and consistently deliver strategic recommendations and tactics based on industry trends and client performance
Nice to have:
Upgrade, is a world-class branding, marketing, and social media marketing agency for top real estate agents and brokerages.
We propel the country’s top real estate agents to another level by tapping into the industry’s best marketing minds. Whether it’s something as straightforward as day-to-day marketing, or a full brand overhaul, Upgrade exists to elevate real estate agents to the next level.
Our leaders have a unique mix of backgrounds from leading companies in tech, advertising, and real estate. This blend allows for distinct thinking, creating new pathways forward.
- Be bold.
- Never stop innovating.
- Focus on solutions.
- Own the outcome.
- Lead beyond real estate.
- Never compromise on excellence.
- A win for one, is a win for all.